01. How We Define Cookies
A cookie is a small data file deposited on your device that enables our servers to recognize your session. This is standard across any professional digital environment where session integrity and site performance are prioritized. At Pearl Metric Group, we use these files to ensure that the analytics data we provide through our platform is consistent and your site interactions remain efficient.
We use both session cookies (which expire once you close your browser) and persistent cookies (which remain on your device for a set period) to help us understand how you interact with our market performance tools.